Colin Tahsuda
About
I’m an established digital marketing professional with 10+ years of experience in website management, SEO strategy, and analytics for companies ranging from small B2C eCommerce to large-scale B2B industrial solution providers.
- Proficient in digital content creation, utilizing organic SEO strategy, efficient UX design, and front-end development in WordPress.
- Current knowledge of the latest local SEO trends with proven success in location/review management within Google, and overall SERP presence within Google and Bing platforms.
- In-depth experience creating dynamic WordPress templates utilizing tools such as Elementor, Yoast, WP Rocket, Advanced Custom Fields, and more.
Experience
Full Time - Since Oct. 2018
Greensboro/Winston-Salem, North Carolina Area - Hybrid
Senior Digital Marketing Manager
Dec 2021 - Present
Current Goals and Projects:
- Optimize and maintain website performance to improve UX and increase lead generation.
- Develop templates that utilize custom fields in WordPress to efficiently scale content portfolio with fast-paced company growth.
- Utilize tools such as Google’s GA4 to report website analytics and steer SEO strategy.
- Create and maintain an open feedback loop with high-profile customers to drive ongoing UX improvements.
- Manage Google business location listings and local reviews for multiple business groups and over 30 locations
Custom Analytics Filtering in GA4
Developed a series of customized filters in GA4 to improve metrics for an industrial company.
Google Business Profile Setup for B2B Company
Built and optimized Google business profiles for a network of 20+ locations for a regional industrial solutions provider.
Customer Persona Development in ChatGPT
Development of a customer persona using ChatGPT to create content optimized for a B2B company’s customers.
Dynamic WP Templates With Advanced Custom Fields
Designed a series of dynamic templates to populate an Elementor page query based on custom fields.
Custom WP Post Type for Reviews
Built a custom WordPress post type for location reviews which is fed through review submissions from a Gravity Form.
ROI Calculator
Worked with automation engineering team to develop an ROI calculator for implementation of their solutions.
Digital Marketing Manager
Oct 2018 - Dec 2021
Tasked with redevelopment and maintenance of company website portfolio with a goal of improving overall web presence and inbound lead generation.
Strategic Goals:
- Streamline lead capture process to increase inbound generation; focusing on UX design.
- Oversee organic SEO strategy for crossco.com.
- Work with the Cross marketing team and a group of company SMEs to maintain growth and quality of industry-specific content; specifically, creating a robust resource library to establish Cross Co. as an industry leader in respective fields.
Completed Projects:
- Merge jaking.com into crossco.com, while maintaining SERP visibility and on-page conversion performance.
- Overhaul website hierarchy by developing a site plan which connects company division mini-sites seamlessly into one simplified experience.
- Optimize legacy content, migrating and merging relevant material into cornerstone resource content for long-term success.
- Migrate crossco.com onto the WordPress platform to enable efficient updates and streamline content growth.
Brands Page for Industrial Solutions Provider
Created an interactive gallery to showcase brands offered by an industrial solutions provider with over 100 suppliers.
Industrial Terminology Glossary
Created an industrial terminology glossary to boost SEO and offer supporting material for both customers and employees.
Form Setup and Lead Capture for B2B Company
Built a series of dynamic forms for a B2B industrial solutions provider to increase conversion rate and streamline lead capture.
Merging WordPress Websites
Merged an established website with over 1K pages into a WordPress site, maintaining search engine visibility.
Development of Company Intranet
Developed an intranet for a midsize B2B company, designed to allow team leads to upload and share a range of materials.
Migrating Drupal Site Into WordPress
Migrated an established website for a B2B industrial solutions provider from Drupal into WordPress to manage internally.
J.A. King
Greensboro/Winston-Salem, North Carolina Area
Digital Marketing Manager
May 2016 - Oct 2018 - 2 years 6 months
Oversaw the development and implementation of strategic digital marketing initiatives for a variety of products and services in the precision measurement industry.
- Improved company’s internet presence through website development and overseeing communications via email marketing and social media platforms.
- Worked with industry SMEs to develop website content necessary to keep pace and surpass competitors in the industry – published over 1K optimized web pages at jaking.com (now crossco.com).
- Increased annual website traffic by 167% since the inception of strategic planning.
- Improved 12-month YOY digital inbound lead generation by over 148% in each year since content creation and strategy implementation began.
- Improved 12-month YOY digital lead source revenue by over 190% in each year since strategy implementation, by focusing on lead quality and marketing high revenue generating products and services.
- Conducted market research and performed competitive analysis to investigate trends and improve market share in several core industry segments.
- Leveraged various reporting tools such as Google Analytics to track and improve the results of marketing campaigns.
Marketing Coordinator
Sep 2015 - Oct 2016 - 9 mos
Coordinated various projects throughout the marketing team in order to efficiently implement strategies for improving market share in several core industries.
- Worked to develop content for unique marketing campaigns targeted around several core industries.
- Maintained consistent contact with current customer base and prospective customers via content creation through email marketing and social media.
- Coordinated events such as open houses, customer appreciation, and conferences throughout a network of laboratory locations.
- Collaborated with the corporate sales team to create marketing materials based on products and services in the precision measurement industry.
Accurate Laboratories, Inc.
Oklahoma City, Oklahoma Area
Marketing/Sales
May 2012 - Sep 2015 - 3 yrs 5 mos
- Effectively communicated and negotiated to sell $25k-$75k metrology equipment such as non-contact inspection systems and force measurement systems.
- Created and maintained relationships with brand sales representatives for collaborative sales.
- Revamped the company website, creating all website content and collaborating with a website design company.
- Established new marketing strategies to reach clients in various industries.
- Sold calibration services to large, global companies.
- Traveled off-site to companies to train staff on calibration equipment.
- Managed booths at trade shows, demonstrating products/services to potential clients.
Oklahoma City, Oklahoma Area
Co-Founder and VP of Marketing
Jan 2008 - Jan 2018
Developed a self sufficient eCommerce business selling various medical devices both B2B and B2C, utilizing platforms such as, Amazon.com, Ebay.com, Overstock.com, Wayfair.com, Walmart.com among others.
- Wrote, edited, and proofread content on product, category, and information webpages based on optimization tactics.
- Utilized SEO and link and keyword strategies to increase page rankings and website traffic
- Identified, negotiated, and contracted with multiple manufacturers, ensuring that their product content and advertisements on distribution websites are to their satisfaction.
- Promoted through social media platforms and blog contests.
- Worked with different suppliers on product details and customization of a full line of self-branded products.
- Achieved advertisements featured in issues of FITNESS Magazine.
- Researched new product development and implemented marketing strategies.
- Sponsored various pro-athletes, including two professional beach volleyball players at the summer 2016 Olympics, as well as marathon and recreational runners to increase product awareness.
Interested in a collaboration?
Reach out and let me know! I’m always happy to look at a project and see how I can help!