Analytics Reporting

Do you know what your data really says? I can utilize tools like Google Analytics to help you determine what content on your site your users are looking at most. Using strategies like smart filtering and focusing on user engagement, I can pinpoint user behavior within key demographics to make your data more valuable. Once you understand user behavior, I can help your company analyze and visualize trends to determine the most efficient ways to grow.

Utilize Smart Filtering

Are you looking at the right data? Some website traffic can skew perception of site performance, leading to decisions that may not be best for your site.

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Understand User Behavior

Which pages on your site lead to more conversions? Do certain calls to action convert more than others? More importantly which pages are your visitors deciding to leave, and why?

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Analyze Trends

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I can help your company map out content and other digital materials, brainstorm potential additions, and create a site plan to help visualize any opportunities for growth.

Utilize Smart Filtering

Are you looking at the right data? Some website traffic can skew perception of site performance, leading to decisions that may not be best for your site. For example, you might be getting a large amount of traffic from a country outside of your serviceable area. While those users might be looking at one thing, users within your territory might be looking at another thing. Working in Google Analytics, I can set up customized data filters so you can see behavior from users that matter. This leads to more meaningful data and better decisions.

Understand User Behavior

For some companies, your website is a leading indicator for the performance of your company. With enough data, I can craft reports that help you visualize trends over time for metrics that matter to your business. For example, knowing certain times of peak lead generation can help your sales or operations teams plan for projects coming down the pipeline. Whether it’s the top visited pages on your site, behavior by geographic area, time of day/week/month by conversion type, or anything in between, I’ve got several tools to help you analyze and forecast website performance.

Understand User Behavior

Analyze Trends

Which pages on your site lead to more conversions? Do certain calls to action convert more than others? More importantly which pages are your visitors deciding to leave, and why? I can set up tools like scroll depth tracking, click tracking, page heat mapping, and A/B testing to see what your visitors are looking at. With that data, I’ll be able to help you determine any improvements that can be made to turn a potential page exit into a conversion.