Search Engine Optimization

I’ve been practicing search engine optimization for almost as long as it’s even been a thing. I built my first site in 2006 and since then have been immersed in everything that SEO has evolved into along the way. I maintain the idea that if you build a quality site with good content, the rest will take care of itself… almost. These days, however, there are so many facets to the search engine results page (SERP) and competition is relentlessly getting more complex. So quality content and a well-organized site are just the foundation. Some of the things I focus on are optimization of meta data and headings, SERP analysis, and improving your backlink profile, among other things.

Optimize Metadata and Headings

Meta titles and descriptions are arguably the single most important piece of information on a webpage. Are yours optimized?

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Analyze Search Engine Results

Have you searched for your business in Google or Bing? I can help analyze the competition to determine how to improve your rankings.

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Improve Backlink Profile

Do you know what websites link to yours? Backlinks are one of many factors that can have a significant impact on your search engine rankings.

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With so many ways to develop a good SEO strategy, it’s always worth having a conversation to figure out the best fit for your website. I can help by tailoring a strategy to best fit your needs. Take a look at some of my focus strategies.

Optimize Metadata and Headings

Meta titles and descriptions are arguably the single most important piece of information on a webpage. After organizing your materials and creating a site plan, I can cross-reference target key phrases with content on your site. With that information, I can then optimize page metadata to rank for phrases with the highest correlation to your content, giving you the best chance to rank.

Analyze Search Engine Results

Take a look at the search results of a key phrase for which you want to rank. How does the competition look? What do they have on their pages? Can you create something better? I can utilize tools to analyze search results and competition for hundreds (and in some cases thousands!) of search phrases. With this data, I can help you determine which phrases your material has the best chance to rank for, and more importantly, uncover any opportunities for improvement.

Analyze Search Engine Results

Optimize Backlink Profile

Have you looked into what other websites are linking back to your site? One of the first ways Google determined how to rank sites in their search engine was by valuing how websites interlinked. Websites with a lot of others linking to them appeared more popular therefore gained more authority. Seriously, if you want to get into some really techy stuff, check out this paper: The Anatomy of a Large-Scale Hypertextual Web Search Engine.

These days, after having to damper some notorious tactics for tricking the system, Google looks at things a bit differently. That said, we know quality backlinks still have a positive influence. I can help your company create a plan to gain backlinks from highly reputable sites – the right way. Connections that will pay dividends for years to come.