Writing content to support everything from ice wraps to metrology equipment, I’ve had a fair share of practice developing my technical writing. In addition, having a foundational understanding of search engine optimization helps me write better content that has a higher chance of getting discovered in search engines. While a subject matter expert might phrase things one way or use industry lingo, it may be searched a completely different way by the user needing to make a purchase or inquire about your services. I can help bridge that gap. My process is simple, I can sit down with an SME, get a basic understanding of a concept, and work with keyword analysis tools to write material that will rank.
Optimize Current Material
Have you taken inventory of the content in your database? Ensure your content is working smarter, not harder. Maximize your potential.
Target Key Phrases
More than likely you are targeting specific topics with your content. Do you know what keywords or key phrases have the most searches?
Audit and Fill Content Gaps
You need a plan for growth to stay efficient. I can audit your content to see where content caps can be filled to gain more traffic.
I can help your company map out content and other digital materials, brainstorm potential additions, and create a site plan to help visualize any opportunities for growth.
