Website Architecture

I’ve worked on websites with as few as ten pages and websites with thousands of pages. No matter how much content you have, it’s important to stay organized. Over the years, a few key benefits of a well-planned site have continued to resonate. The ability to easily scale your site, a high quality user experience, and maintaining content efficiency.

Scale Your Website

Is your website in a position to scale up without a significant overhaul? I can help you plan for the future while getting the most out of your material today.

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Improve UX

Can your website visitors easily navigate your content? Page layout and hierarchy have a huge impact on whether or not your users convert, or bounce.

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Optimize Content Efficiency

I can help make the content you have work smarter, not harder.

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I can help your company map out content and other digital materials, brainstorm potential additions, and create a site plan to help visualize any opportunities for growth.

Scale Your Website

Whether or not you plan to grow, it’s always a good idea to have the ability to do so without needing to rework your entire site. For example, setting up a page hierarchy that allows you to easily silo and add new products and services as you gain the capability. With the right foundation, you should be able to simply plug in new content, whether it be products, services, writeups, videos, or anything else you decide to add down the line.

Improve UX

Have you ever navigated through a website that just doesn’t make sense? Your user experience is important. I’ve worked on large-scale B2B websites with hundreds of product and service categories. How did they manage to make it all work? A well-designed site plan with an efficient page hierarchy, along with a pretty awesome mega-menu. Without that, your users may be left to fend for themselves in a jungle of content.

Improve UX

Optimize Content Efficiency

How efficient is your content at ranking for particular key phrases? For example, do you have a subject you’ve written about multiple times? Having a well-organized site plan is the first step in ensuring you aren’t spending your time writing content that’s been covered elsewhere on your site. If you already have a lot of content, take a look at how a content audit can help optimize your material.