Lead Management and Distribution
Depending on your business model, your website is probably the number one driver for new business. It’s often the first thing your customers see when they search for your products and services. Are you adequately convincing them to continue a conversation about your products or services? Something as simple as call-to-action, button design, or even […]
Website Mergers and Migrations
I’ve been through multiple acquisitions throughout my career. Working in marketing, and managing digital assets throughout that process has given me quite a bit of practice in website mergers and migrations. Each comes with a unique set of circumstances, but all benefit from my three-step plan that focuses on mapping content, maintaining search visibility, and […]
Technical Writing and Content Development
Writing content to support everything from ice wraps to metrology equipment, I’ve had a fair share of practice developing my technical writing. In addition, having a foundational understanding of search engine optimization helps me write better content that has a higher chance of getting discovered in search engines. While a subject matter expert might phrase […]
Website Performance Optimization
As technology improves, so do expectations. And if your site isn’t lighting fast or renders incorrectly, you might lose potential customers. Search engines take into consideration how long users stay on a site once they click on your result in the SERP. Just as importantly, if pages run slow or don’t render correctly, the trustworthiness […]
Website Hosting and Maintenance
You shouldn’t have to worry about whether or not your website is up and running. If your customers can’t see your material, how are they going to reach out? Whether your website is big or small and with any amount of traffic, ensure your site is up and running 24/7. I can help your company […]
Generative AI Prompt Engineering
With the ever-evolving development of AI, it’s important to stay ahead of the curve. Is your company using new technologies to your advantage? While AI is a wonderful tool, using it to create content for your website can actually be detrimental unless it’s used correctly. After all, AI is only as smart as the training it […]
Dynamic WordPress Templates
While creativity and customization are excellent for your site, certain elements like fonts, margins and other stylistic settings are important to keep the same. In my opinion, uniformity at scale = professionalism. One thing anyone will quickly discover when utilizing page builders with so many options is how difficult it can be to maintain stylistic […]
Location Management
Do you have a brick-and-mortar location? Or even multiple locations? Whether it’s a store, restaurant, administrative office, or anything in between, you need to be found. More importantly, you need to make a good first impression. What potential customers see before they walk through your door can make all the difference before you even have […]
Analytics Reporting
Do you know what your data really says? I can utilize tools like Google Analytics to help you determine what content on your site your users are looking at most. Using strategies like smart filtering and focusing on user engagement, I can pinpoint user behavior within key demographics to make your data more valuable. Once […]
Search Engine Optimization
I’ve been practicing search engine optimization for almost as long as it’s even been a thing. I built my first site in 2006 and since then have been immersed in everything that SEO has evolved into along the way. I maintain the idea that if you build a quality site with good content, the rest […]